Context
Edgar Allan 2023
Client
Brighton Park Capital
What I did
Sitemap, Wireframes, Design Direction, Design Production
Role
Experience Designer
Team
Edgar Allan + Brighton Park Capital
Intro
BPC has a laser focus on people, companies and ideas. In order to express this throughout the whole site, we wanted the content to speak for itself. We accomplished that by creating a homepage and site structure that allowed us to showcase different highlights of this close, personal and trustable relationship BPC has with its clients, displaying great social-proof elements like client quotes or video interviews.
Since we knew most BPC users would use mobile-first, we created a flexible layout that could easily adapt to all devices. We also created the concept of "islands" of content for each of the BPC relationships. Each block of content would display a great variety of information about the BPC portfolio, including founders, team members, and thought leadership content.
BPC had a visual language they liked, but they wanted to look more approachable, human, and at the same time serious, confident and experienced. We created a visual universe for them that had their original essence, but we evolved that into a more modern and fresh look, with a new bold typography, icons with pops of color and a clean use of white space.
With the design direction selected, we expanded the possibilities. We applied the new BPC look to all their content, including Podcasts, Articles, Team member Pages and more. This allowed the BPC Team to easily add new pages and expand their portfolio by re-using elements of their new visual universe.
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Arleo
