Context
Freelance 2022
Client
Hey Jane
What I did
Product design - Web design - Webflow development
Role
Product designer, Web designer, Webflow developer
Team
Hey Jane Marketing & Product Teams
Intro
That's what we wanted to accomplish with Hey Jane marketing team for the website, that works as a marketing tool and a virtual clinic. The main goal was to leverage the experience of real patients, the social media presence, and also giving the user the option to see videos of Hey Jane specialists first-hand. Below is one of the final mockups for the final website.
We completely redesigned the old, confusing patient portal to a brand new experience for patients, so they can easily load their data into the system with total privacy and understanding the treatment they are applying for, the results didn't take long to appear, user conversion improved remarkably.
One of the main strategies of Hey Jane Marketing Team is to react fast, because the world does. And when access to healthcare for women was in danger, Hey Jane asked me to come up with a quick landing page made in Webflow to invite other people to spread the message that Access is Freedom. This page was later featured in the New York Times.
Conversion rate increase
By introducing an abbreviated patient intake form
Conversion rate increase
By improving the patient flow Ul
Conversion rate increase
Creating a better checkout experience
Arleo
